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Posted by G. Coco
MCT SmartContent is the mastermind behind some serious brawn.
You won’t see it mentioned anywhere on this global news leader’s digital products, but MCT SmartContent is powering their categorization.
That means that MCT SmartContent is sorting and ordering stories so that readers and their own interests come first.
Why did this heavyweight pick SmartContent? With a century of collective experience behind them, editors at MCT SmartContent know content.
We collect, classify and distribute about 2 million stories a year. Our stories come from nearly 600 trusted U.S. and global news. MCT SmartContent’s ontology, or classification system, has more than 18,000 topics — enough to serve a global news provider, backed by years of editorial expertise.
But MCT is not just for the big guys.
The good news is that you, too, can syndicate MCT SmartContent’s topical U.S. and world news — or allow MCT to process your own custom content through our ontology and feed it back to you via RSS or FTP with all the metadata, including topics, that you’ll ever need.
Don’t take our word for it: Go to www.mctsmartcontent.com and build your own preview feeds to see what you might be able to offer you and your customers.